Associative Press Apple Creates a Dozen New Jobs - Associative Press

By Gar Harris
April 29th, 2009


Apple Computers has been first runner up in the pay-for-play OS market for some time, and if you don’t know their key to success, it can be summed up in two words: Steve Jobs.

Prior to the iMac in 1998, the home computer was only a tool for productivity or a platform for video games. Steve Jobs made it a fashion accessory. Cool people could finally join the ranks of technology enthusiasts.

There were mp3 players before the iPod, there were smaller players that held more music and cost a fraction of the price. But there wasn’t an mp3 player the size of a Walkman that said “I’m young and hip” before the iPod.

The iPhone was another rounding success. Earlier cell phones were focused on making phone calls, and sending and receiving text messages. The iPhone took it to a new level. Just having one made you cool. Typing wasn’t as easy as on a Blackberry, but you could buy an app that let you take out your aggression by shaking an infant to death. That and their sleek design made them an instant hit.

But Apple’s brainchild has fallen ill. Without Jobs, the company stands very little chance in the growing jungle of competition that is the personal computer marketplace. Enter the iClone.

Twelve new Jobs have been created so far, in the hopes that one will grow to adulthood and be able to think up new ways to market upcoming Apple branded technology. An iClone is similar to a regular clone, but is far more fashionable and costs 2 to 3 times as much.

Leave a Reply

Blog Home